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Scottish Widow - SWIP
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Project Planning
Information Architecture
User Interface Design
Graphic Design
Web Design & Development
Return
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Project
What was required:
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Scottish Widows Investment Partnership pitch.
Submitted 3 variations for the response and after securing the project - responsible for site information architecture, creative direction and solving the sitewide usability / accessibility issues.
Solution
Project Results:
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The desired perception was one of expertise, interesting, smart, up to date, professional.
Brand-building layout – key to recognition with a strong visual style, supported by strong typography based navigation.
Information architecture played a vital component to the completion of this project. Each section was wireframed, built as html, user tested and then revised before design stage.
Completed with:
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